Search isn't just Google anymore
Customers now discover businesses through Google Search, Google AI Overviews, ChatGPT, Gemini, Copilot and other AI-powered experiences. Being findable is no longer the same as ranking.
What changed
Traditional search sent people a list of links. AI systems read pages, extract facts and answer directly — often naming a handful of businesses. If an AI system cannot access, parse or trust your pages, your business simply is not part of the answer.
- AI crawlers must be allowed to access your content
- Your organisation identity must be machine-readable
- Answers must be structured, specific and evidence-backed
- Expertise and authorship must be visible
- Facts must be consistent across the web
- Pages must render without requiring heavy JavaScript
What WebsiteVigil does about it
AI Search Vigil assesses whether your website is technically and editorially ready to be discovered, understood and cited — and Content & Authority Vigil shows which questions your customers ask that your site does not yet answer.
Check your website free
Get your WebsiteVigil Score™ and see what needs attention across all ten vigilance areas.